The Afro Sponge

The use of black caricatures and racial stereotypes in advertising and product promotion can be traced back well over 100 years. Mammies, Toms, Picaninnies, and Savages have been used to market numerous products including breakfast foods, washing powder, milk, motor oil, and tobacco to name just a few. Additionally, products like "Be-Bob The Jivin' Jigger" play to the stereotype of the African American being happiest while dancing and/or singing. The "King of Disco" and "Diva" afro washing brushes appear to be following in the long tradition of using black caricatures and stereotypes to market everyday products.

Link 1 Link 2 (accessed 7/2/2012)

Product Description:

"Put some soul into your washing up bowl with the Diva Washing Up Sponge. This sultry soulstress is supremely good at scrubbing clean pots and pans with her spongy afro. The washing up bowl is this girl's dance floor so just crank up some classic disco tunes and let her work her magic on your pots and pans. Standing at nearly 27cm tall, this is one washing up sponge you will love having on display and it is sure to be a talking point in your home"

"Washing up will never be dull again as these Disco King jives around your washing up bowl, leaving your dishes sparklier than a glitter ball. Fun yet functional, the King of Disco Washing up Sponge is the perfect present for whoever does the washing up in your house. Nattily attired in purple suit and orange shirt, the King of Discos huge afro is perfect for tackling the toughest of grime and no nook or cranny is left untouched. The washing up bowl is this guys dance floor so just crank up some classic disco tunes and let him work his magic on your pots and pans. Standing at nearly 27cm tall, this is one washing up sponge you will love having on display and it is sure to be a talking point in your home."


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