When you choose the Business-to-Business Marketing Certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:
Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
Demonstration of mastery of class concepts through real world projects with business-to-business clients
You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business and communications. What’s more, you may take some or all of the courses for the certificate online – joining past students from all over the world in companies including IBM, CDW Computer, Consumers Energy, Lighting Supply Company, Omaha Steaks, and many more.
For more information, contact Professor Susan K. Jones at joness@ferris.edu or (231)591-2468 or toll-free (800) 562-9130 extension 2468.
This program is for individuals who work in or are interested in working
in the coding and reimbursement areas in health care facilities, and who want
to enhance their skills in coding and billing.
To obtain the certificate, you must successfully complete all four parts of the
program at the level specified in the individual segment outlines.
Individuals who complete the certificate will have earned 35 of the credit hours
required toward completion of an Associate of Applied Science degree in Medical
Record Terminology or the Medical Record Administration bachelor of science
degree at Ferris State University.
When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:
Direct Marketing as an overall business model and as an element of Integrated Marketing Communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms. What’s more, you may take some or all of the courses for the certificate online – joining past students from all over the world in companies including IBM, CDW Computer, Consumers Energy, Lighting Supply Company, Omaha Steaks, and many more.
For more information, contact Professor Susan K. Jones at joness@ferris.edu or (231)591-2468 or toll-free (800) 562-9130 extension 2468.
If you have a strong interest in internet-based marketing activity, you'll find that E-commerce is the newest and most innovative marketing methodology used by business executives. The e-commerce marketing certificate will enhance your skills in:
Multi-channel marketing - integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in both business-to-customer and business-to-business e-commerce marketing
Creation and execution of internet marketing/advertising plans and campaigns
You will be provided with cutting-edge Internet-based marketing skills that will help you not only in e-commerce, but in careers such as direct marketing, advertising and professional selling. What’s more, you may take some or all of the courses for the certificate online – joining past students from all over the world in companies including IBM, CDW Computer, Consumers Energy, Lighting Supply Company, Omaha Steaks, and many more.
For more information, contact Professor Susan K. Jones at joness@ferris.edu or (231)591-2468 or toll-free (800) 562-9130 extension 2468.
This Online program consists of four courses and is designed for individuals who currently work within the Facility Management profession and desire to broaden their understanding of Facility Management. Individuals with job titles and responsibilities such as facility manager, building manager/supervisor, building owner, facility planner and support staff, architect, architectural technician, designer, engineer, furniture industry designer, and facility management service consultant will benefit from these courses.
Geographic Information Systems (GIS) is an evolving technology that has changed
greatly in the last decade and is affecting many disciplines. This certificate
has been designed to provide fundamental knowledge and skills needed to
implement GIS in your business or organization. The three three-credit hour
courses that make up the program are Principles of GIS (GISC 225), Geographic
Information Systems II (GISC 282), and GIS Data Analysis and Specialization
(GISC 382).
The Human Resource Management certificate provides an opportunity for students in any major to gain knowledge and skills in dealing with people in the workplace.
Corporate executives across the United States stress that college graduates entering careers in business need to acquire global skills. The International Business Certificate gives you the global business skills that corporations seek.
The certificate consists of a series of four courses in international management. This certificate can be earned in conjunction with the Business Administration BS degree.
The purpose of this certificate is to provide a theoretical and practical foundation in nursing education for nurses who wish to assume the role of nursing faculty in an associate or baccalaureate degree nursing program. This certificate will provide the opportunity to acquire some of the basic skills utilized by the nurse educator.
This certificate can be valuable to BSN prepared nurses who may be teaching in a community college setting by exception (faculty hired without required credentials due to lack of availability of qualified faculty) and desire career mobility to attain a faculty position in that same setting.
The certificate also can serve as the first step toward the proposed MSN degree, thus providing a ladder into graduate programming for BSN nurses.
Ferris State University · The
University Center for Extended Learning
410 Oak Street, Alumni 113 · Big Rapids, MI 49307-2022
Phone: (231) 591-2340 Toll-free: (800)562-9130 Email: ucel@ferris.edu
