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Being
descended from royalty carries with it both opportunities and responsibilities
- something that Sandra Steinberg knows well
Until its sale
to Salem Communications in October, the walls of the reception area of
radio station
WQBH on the 20th floor of Detroit’s Penobscot
Building were hung with plaques and framed newspaper articles attesting
to the long and varied career of Martha Jean “The Queen” Steinberg.
In the studios, there were more plaques and awards - even a mounted Western
Union telegraph from Rosel Hyde, Federal Communications Director under
President Richard Nixon, commending Martha Jean on her “contributions
to good community service and relationships.”
As the daughter of The Queen, one of the most influential disk jockeys
in the
history of rhythm and blues, rock’n’roll, and gospel, former WQBH
Vice President for Community Affairs and station co-owner Sandra Steinberg is
the inheritor of her mother’s groundbreaking legacy in career, community
and church.
Sometimes called “Lil Queen” for her resemblance to her mother, Steinberg
did not initially follow the family’s well-trod path in music and entertainment.
In 1969 she was so anxious to start college that she began the summer session
at Ferris straight out of high school.
“I originally went up there to be a court reporter,” Steinberg says. “I
watched Perry Mason and thought, ‘Hmm, that’s kind of interesting.’ So
I had to find a school that offered court reporting and bingo! – there
was Ferris.”
Once in Big Rapids, however, Steinberg found herself drawn to hitting the textbooks…of
her roommate.
“My roommate was going to school to become an LPN,” Steinberg says. “She
would come in and tell me about the things she learned in class and I said, ‘Really,
that’s interesting. Tell me more.’ Then I found myself going to her
books and reading.”
Ultimately, Steinberg switched her area of study to Nursing, became an RN and
worked for the Veterans Administration until her retirement.
“Working for the VA was very good for me, because I could transfer. In
addition
to that, I loved working with the ‘Vets’. I lived in California then
moved to Tennessee where my whole family was originally from. I wasn’t
one of these kind of people who could move some place and just live there forever,” she
says.
Perhaps that restlessness is hereditary as part of the lifestyle
of musicians,
since Steinberg’s family played an important part in the development of
what’s come to be called “roots music.”
The Royal Lineage
The Steinbergs can boast of not one, but two family members who have
been inducted into the Rock and Roll Hall of Fame.
The Queen began her musical sojourn in Memphis on WDIA, one of the first radio
stations to have African-Americans behind the microphone. The powerful 50,000-watt
station could be heard not only in Tennessee, but throughout the south.
“A 50,000 watt station in the 1950s was like cable TV today,” says
Steinberg.
“ My mother, she was one of the first black female disc jockeys in the
United States
- actually, in the world.”
WDIA was a seminal force in early R&B. In addition to The Queen, WDIA was
home to such influential DJs as Nat D. Williams (who has been referred to as
the “Jackie Robinson of radio”), Rufus Thomas and “Blues Boy” King
- better known as B.B. King.
It was at WDIA that Martha Jean was elevated to her status as The Queen.
“One day a disk jockey was introducing her and said, ‘Next on this
show we’re going to have Martha Jean,’ and one of the other DJs said, ‘The
Queen,’ because everyone had a little hook.”
Thanks to her popularity, The Queen was recruited by WCHB in Inkster, Mich.,
in 1963, and later by WJLB then WQBH, which she eventually owned. The Queen
received widespread recognition for helping to diffuse the riots in Detroit
in 1967, and
her many honors included being named one of the Michiganders of the Year in
1995. She was inducted into the Rock and Roll Hall of Fame in 1998.
The family’s other Hall of Fame inductee is Steinberg’s Uncle Louis,
original bassist for Booker T. and the MGs, and co-writer of one of the band’s
biggest hits, “Green Onions.” The group was enshrined in the Hall
of Fame in 1992.
Steinberg’s father also was a musician. According to Steinberg, the Luther
Steinberg Orchestra was the first black band to appear on television in the mid-south.
The trumpeter played with such greats as Lionel Hampton and Bobby “Blue” Bland.
The family’s musical genes can be traced to at least Steinberg’s
grandfather, who played piano with blues pioneer W.C. Handy. Other notable musicians
in the family include Steinberg’s Aunt Nan who sang with Fats Waller and
Billy Holliday, and Steinberg’s sister Diane who acted and sang in the
movie version of Sgt. Pepper’s Lonely Hearts Club Band and also has sung
background for a number of groups, including the Steve Miller Band in which her
husband, Kenny Lee Lewis, plays guitar.
When Steinberg says “We had music in the family everywhere,” it
seems like the very definition of an understatement.
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| Sandra Steinberg
(above) was Vice President for Community Affairs and co-owner of
WQBH, the
station on which Steinberg’s mother,
Martha Jean “The Queen,” completed her groundbreaking career. |
A Sound Motown
Steinberg is among a growing number of Ferris alumni who have been
influential in the effort to revitalize downtown Detroit.
“Congresswoman Carolyn Cheeks Kilpatrick, [Detroit] Mayor Kwame Kilpatrick’s
mother—she was up there at Ferris with us, so was his dad, Bernard,” Steinberg
recalls. “Ron Snead, who is a Distinguished Alumnus, was there. I could
just go on. I met lifelong friends from the time I spent at Ferris.”
Steinberg herself, in addition to her work at WQBH, is on the board of Partners
Detroit, LLC of MGM-Grand Detroit. Her mother saw the gaming industry as
a way to bring jobs back to Detroit, and Steinberg is continuing with that
vision.
“What Detroit needs is jobs,” Steinberg says matter-of-factly. “My
mother and some other very influential African-American citizens were trying
to figure out what they could do to hold people in. It’s hard to bring
industry back. Maybe by having something new in Detroit we’ll prevent
young people from leaving after they graduate from college.”
She sees no contradiction in carrying on her mother’s work on behalf of
both the MGM Grand and her ministry.
In 1972 The Queen was in the middle of a radio program “when she was touched
by the Holy Spirit, became a minister and changed her show to gospel,” as
her daughter explains it. Three years after her conversion, The Queen founded
the Home of Love, a church that provides community services on Detroit’s
west side. The Palm Sunday service Martha Jean began continues to be a much-anticipated
annual event.
Until its sale, WQBH, was Detroit’s only community radio station and “Home
of the Black Classics,” and played a range of music that reflected not
only The Queen’s musical and personal journey, but included the main strands
of great 20th century popular music: blues, R&B, rock’n’roll
and gospel.
Steinberg talks about how the Motown sound was influenced
by the clacka, clacka, clacka of Detroit’s assembly lines. As the city
diversifies its economic base beyond its reliance on auto production, Steinberg
is uniquely positioned
to help move Detroit forward while also having an intensely personal understanding
of the contributions the city has made to American music and culture.
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