Student Recruiting Goes High-Tech

The University introduced its first student recruiting CD-ROM last summer, featuring lively videos, welcoming photos, student testimonials, facts about educational opportunities at Ferris and links to University Web sites.

A CD-ROM viewbook offers several exciting benefits—it’s less expensive to mail, it links students to the Ferris State Web site and it gets attention. Ferris is one of only a few universities in the state with a CD-ROM replacing the traditional brochure.

The CD was created using talent from the campus community. Honor students wrote the script, which targets high-school age students. Student leaders appear on many pages, explaining the advantages of Ferris in video segments. Students also are featured on testimonials throughout. Admissions and University Relations and Marketing staff coordinated the CD with the assistance of a professional CD development firm.

“As a hands-on, technological university, Ferris can best be represented by an interactive presentation such as this CD,” says Publications Manager Susan Starkey. “Every one of the 40 pages has a link to the appropriate part of our Web site, so that the prospective student has access to all the information on the CD, plus everything on our recruiting Web site. Students can apply for admission or sign up for a visit online while viewing the CD.”

The CD will be distributed by Admissions counselors as they visit high schools throughout the region. The CD also will be sent to high-school students who list Ferris as their first choice to receive their ACT scores.

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