Graphic Standards - Ferris State University
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Marketing Plan 05-06

University Logos

Signature Line

Signature LinesThe Ferris State University signature line is the primary and preferred graphic identifier for Ferris State University. Options for the signature line include left and center alignment, 1- and 2-color options, and a line that does not include the flame. The preferred signature line is 2-line, left-aligned, with the flame logo always appearing to the left of the signature. No other university logo or mark should be used in conjunction with the signature line. The signature line should appear prominently on every University publication, in one corner or centered. Please do not attempt to manipulate the signature line on your computer by changing its font or color, stretching the type, or adding or subtracting design elements.

Signature lines for print are available on CD. Call extension 2065 or e-mail Publications@ferris.edu to request a copy. Signature lines for Web sites are available for download or by e-mailing halmt@ferris.edu or calling extension 2331.


Signature Line
Co-Branded Signature Line
Special Circumstances for Co-Branded Signature Lines
Improper Use of the Ferris State University Signature Line
Signature Line with Tagline

University Seal
Flame
Athletics Bulldog

University Advancement and Marketing | 420 Oak St. | Prakken 101 | Big Rapids, MI 49307 | (231) 591-2065