Identification for Ferris State University

Ferris State University is the preferred use of the University's name and should be completely spelled out on first reference. Preferred subsequent references are "Ferris" or "the University."

Ferris State University - Grand Rapids name

The first reference should read "Ferris State University-Grand Rapids." Subsequent references may be shortened to "Ferris-Grand Rapids."

Kendall College of Art and Design

The first reference should read "Kendall College of Art and Design of Ferris State University." Subsequent references are Kendall , KCAD or Kendall College of Art and Design. It should never be referred to as Kendall College .

Style Guide

To ensure consistency in style in Ferris State University communications, a copy style guide is available here .

Mission Statement
The following Ferris State University mission statement can be used on any University publication. It should usually appear on the bottom of the last page or back cover of the publication, but may appear elsewhere if more appropriate.

Ferris State University will be a national leader in providing opportunities for innovative teaching and learning in career-oriented, technological and professional education.

Equal Opportunity Statement

The statement, below, centered on one line, should appear on all classified employment advertising. It is not required on display (marketing) advertising.

Ferris State University is an equal opportunity/affirmative action institution.

Key Marketing Messages

As the competition for students and state and private support continues to grow, it is important that we present clear and consistent messages about the strengths of Ferris State University . While Ferris has many attributes, the top 10 messages we suggest you emphasize in your communications are

1. Ferris State University is a learning community dedicated to the vision of its founders to provide educational opportunity for Michigan 's citizens to reach their full potential, regardless of age, race or economic status.
2. Ferris State University offers a challenging and rigorous curriculum that provides a unique blend of technical and professional programs, with the foundation for these programs rooted in traditional academic areas. Programs include several that are unique in Michigan and the United States .
3. Ferris State University is recognized for excellence of education by maintaining current, relevant coursework which produces graduates with the hands-on skills that allow them to be productive employees from the first day of employment. Ferris also provides real-world relevancy to its coursework by requiring program-related internships in more than 90 percent of its degree programs.
4. Ferris State University focuses on teaching with more than 85 percent of all instruction performed by full-time, tenure track faculty. No graduate assistants are used for instruction.
5. Ferris State University is a statewide leader in laddered 2+2 programs where students first earn an associate and then a bachelor's degree.
6. Ferris State University provides students of all ages access to educational opportunity through a traditional, residential college experience on its main campus in Big Rapids or through statewide locations, online learning and partnerships with community colleges and career technical centers.
7. Ferris State University is dedicated to providing an affordable education for all students by engaging its network of alumni, donors, foundations, and federal and state sources.
8. Ferris State University provides an education that serves as the basis for lifelong learning by providing the skills needed to lead a productive and enriching life in an ever-changing world.
9. Ferris State University has an overall placement rate of 98 percent, with many students sought out by business and industry before they graduate. Many disciplines have a 100 percent placement rate.
10. A Ferris State University education does not end when a degree is awarded. It challenges students, alumni, faculty and other stakeholders to Imagine More.