One of the significant positive outcomes of Ferris State University 's planning process has been the development of an integrated marketing approach for our University. As a part of this process, a new phrase Imagine More has been selected to represent the Ferris State University experience. It signifies the challenge to our community to look forward to greater possibilities and opportunities in a quest for excellence - at both an individual and University level.

To provide guidance in using Imagine More to communicate the strengths of Ferris State University and to create more consistency in how we present the University to our audiences, the communications team has developed new graphic standards and identity guidelines described in the following pages. These are also available in print.

These standards address the use of such elements as the Ferris State University signature line, official University colors, flame and bulldog logos, and their application on stationery and marketing communications.

The implementation of these new graphic standards will require a coordinated effort and will provide an opportunity to work together to build Ferris State University's identity and reputation as an educational institution committed to excellence in all its endeavors.

I have asked the Marketing Communications team in University Advancement and Marketing to administer this new graphic standards and identity system. These individuals are available to help you understand how to apply the standards. Perhaps most importantly, they are willing to design and write your marketing materials for you, particularly if these materials are intended for an external audience. Their assistance can help us to convey unified messages and graphics. The professionals in Media Production Services are also a valuable resource for your internal, instructional communications needs.

I endorse these standards and invite the entire University community to join in their adoption and implementation. Highlights of the new graphic standards can be found under the "Graphic Standards Overview" link to the left.

Thank you in advance for your patience and cooperation as we move forward with this important marketing initiative!

David L. Eisler

President, Ferris State University