New graphic identity standards and guidelines have been developed as part of an intensive review of Ferris State University's branding to bring consistency in how the University presents itself through a variety of mediums and audiences.

The graphic standards, outlined in these pages and available in print, explain the appropriate use and application of Ferris State University's signature line, logos, official colors and layout for letterhead, business cards, envelopes, etc. Through the consistent application of these standards in all University communications - from publications, advertising, video productions and Web sites to signage and vehicles, etc. - we will be able to focus and strengthen Ferris State University's brand identity among our broad audiences.

The Marketing Communications staff in University Advancement and Marketing, working together with the University community, is responsible for administering and enforcing these standards and maintaining their integrity throughout all internal and external communications.

To request a printed copy of the standards or a CD with graphics for print, please contact Marketing Communications at (231) 591-2065 or e-mail Publications@ferris.edu. Graphics for Web sites are available for download on this site or by e-mailing halmt@ferris.edu or calling (231) 591-2331. All the phone numbers listed on this Web site are preceded by the 231 area code and 591 prefix.