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Key Marketing Messages
Tagline: Imagine More
Targeted Messages
Graphic Standards
Advertising
PR Campaign
Contact:
Shelly Armstrong
Interim Vice President for University Advancement & Marketing and Associate Vice President for Marketing and Communications
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Targeted Messages
Imagine More is being accompanied by supporting messages that resonate with important audiences. Here are some examples:
- Alumni - I'm proud to be a Ferris State University alumnus/alumna. Ferris provided an education that allowed me to excel in my field.
- Prospective Students - Ferris State University provides a comprehensive education that will not only provide a degree, but will prepare you for a lifetime of learning.
- Influencers (Parents, Counselors, Teachers, Employers, Employees/Spouses) - Ferris State University is a good choice for my son/daughter/student. A Ferris degree will lead to a good career, with opportunity to advance in a variety of fields.
- Employers - Ferris State University students graduate ready to work - prepared not only for a job - but for lifelong learning as well.
- Legislators - Ferris State University provides an education that supports the careers that Michigan needs now and in the future.
- Faculty/Staff - I'm proud to be a member of the Ferris State University team.
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