University Advancement and Marketing
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Key Marketing Messages

Tagline: Imagine More

Targeted Messages

Graphic Standards

Advertising
Collaborating for Success

PR Campaign

Contact:

Shelly Armstrong
Associate Vice President for Marketing and Communications

Collaborating for Success

In addition to the outdoor, transit, public radio and print campaign, marketing efforts by the University Center for Extended Learning and Ferris-Grand Rapids is enhancing the visibility of Ferris State University in major media markets even further through advertisements in daily and weekly newspapers and commercial radio stations where Ferris offers classes and in specialty publications that reach targeted populations of our adult learners.

Locally, Ferris State University athletics commercials are broadcasting in Big Rapids on 102.3 FM, 100.9 FM and 1460 AM; in Reed City on 97.3 FM; and in Greenville on 106.3 FM. They are also running on Charter Cable in Big Rapids, Cadillac and Traverse City on ESPN ("Monday Night Football"), ESPN2, USA,TBS, VH1 and FX. Other television placements include TV 7&4 and 9&10 news. Athletics print advertisements are appearing in the Big Rapids Pioneer.

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