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Key Marketing Messages
Tagline: Imagine More
Targeted Messages
Graphic Standards
Advertising
Collaborating for Success
PR Campaign
Contact:
Shelly Armstrong Associate Vice President for Marketing and Communications
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Collaborating for Success
In addition to the outdoor, transit, public radio and print campaign, marketing efforts by the University Center for Extended Learning and Ferris-Grand Rapids is enhancing the visibility of Ferris State University in major media markets even further through advertisements in daily and weekly newspapers and commercial radio stations where Ferris offers classes and in specialty publications that reach targeted populations of our adult learners.
Locally, Ferris State University athletics commercials are broadcasting in Big Rapids on 102.3 FM, 100.9 FM and 1460 AM; in Reed City on 97.3 FM; and in Greenville on 106.3 FM. They are also running on Charter Cable in Big Rapids, Cadillac and Traverse City on ESPN ("Monday Night Football"), ESPN2, USA,TBS, VH1 and FX. Other television placements include TV 7&4 and 9&10 news. Athletics print advertisements are appearing in the Big Rapids Pioneer.
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