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Home Key Marketing Messages Tagline: Imagine More Targeted Messages Graphic Standards Advertising Collaborating for Success PR Campaign Contact: Shelly Armstrong Associate Vice President for Marketing and Communications |
Integrated Marketing PlanTo address a recommendation made by Ferris State University's 2004-2005 President's Task Force on Communication to develop an integrated marketing plan for the University, an outside marketing firm, Pace & Partners of Lansing, was hired in Spring 2005 to conduct research to help the University define its verbal and visual identities.Information collected through meetings with the University community and an online survey generating more than 1,000 responses from faculty, staff, alumni and others has been translated into verbal and visual messages that have been tested and refined. The outcome has been the creation of an integrated marketing plan and new graphic standards and identity system to position the University based on research findings. The 2006-07 marketing plan for Ferris State University, as did the 2005-06 plan, emphasizes media placements in areas of the state where brand awareness of the University needs to be strengthened and includes a mix of outdoor, print, television, transit and radio advertising. Click on the links on the lefthand side this page to learn more about Ferris State University's marketing plan and to see examples of advertisements. View Our TV Commercials |