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Key Marketing Messages |
Integrated Marketing PlanThe 2009-10 marketing plan for Ferris State University emphasizes media placements in areas of the state where brand awareness of the University needs to be strengthened and includes a mix of outdoor, print, television, and web advertising. Evolving marketing objectives have been to build a clear and consistent Ferris brand identity; build on known FSU strengths and centers of excellence; distinguish Ferris from other Michigan universities, particularly as a leader in developing skilled graduates for the new economy; reaching out to important audiences and to develop a Ferris position of being unique, progressive, nimble and future-focused. Key audiences targeted are prospective student influencers (parents, counselors, teachers, others); prospective students; alumni; potential donors; legislators; employers and internal audiences.Click on the links on the lefthand side this page to learn more about Ferris State University's marketing plan and to see examples of advertisements.
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