Public Relations

Why Choose Public Relations?

If you are enrolled in Ferris State's public relations program, you will be learning at one of only a few public relations programs in the US that graduate students with a bachelor of science in business. The public relations program is designed to prepare you to work in such organizations as public relations agencies, business organizations, non-profit organizations, social service organizations, medical facilities, educational institutions, government agencies and sports and entertainment operations.

U.S. News & World Report has cited public relations as one of its 20 'hot-track professions', and the U.S. Department of Labor predicts that the need for public relations people may increase faster than the average for all occupations.

Ferris's one-of-a-kind major includes public relations courses and studies in advertising, marketing and journalism combined with a core of business courses. The public relations internship provides on-the-job training in addition to the extensive hands-on academic studies. This combination is a strong asset in the job market and helps produce a 100 percent placement rate.

Get a Great Job

Public relations professionals write, create, counsel and persuade as they work in a variety of tasks including employee communication, news media relations, community affairs, political campaigning, fundraising and membership recruitment. They write and edit articles for news media, write speeches for senior executives, produce video tapes, and publish newsletters, corporate annual reports and sales brochures. They study people's opinions, develop strategic plans, participate in decision-making, and, build positive relationships for their organization.