Concentrations
Ferris State's Marketing Curriculum offers a unique combination of classes aimed at producing graduates with:
- A well-rounded basis in General Education, including critical thinking skills
- A solid core of business classes including Accounting, Finance and Management
- A strong marketing component including classes in Marketing, Sales, Consumer Behavior, Advertising and Direct Marketing
- Options for concentrations in E-Commerce Marketing, Diversified, Marketing, Marketing Sales, and Retailing.
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