Related Professional Associations

A number of associations and foundations serve the marketing field with education, advocacy, networking, events and other services. Here are some of those with the most relevance to Ferris State's Marketing program:

• The American Marketing Association
  • AMA has over 40,000 members worldwide. AMA serves many levels of marketing practitioners, from executives to students. Together, the AMA and its members represent leadership in marketing…both for today and tomorrow.
  • www.marketingpower.com
• The AMA Foundation
  • The AMA Foundation is a nonprofit organization that operates as the philanthropic arm of the marketing profession, particularly the American Marketing Association. It advances the profession and enhances the knowledge and competency of marketing professionals through its funding of awards, grants and educational programs.
  • Click on "Foundation" on the site map at http://www.marketingpower.com/
• The Direct Marketing Association
  • The Direct Marketing Association (The DMA) is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.
  • www.the-dma.org
• The Direct Marketing Educational Foundation
  • To attract new talent and to strengthen direct and interactive marketing education, the Direct Marketing Educational Foundation holds 15-20 programs a year for students and professors. The Foundation publishes teaching resources, career information, and an academic research journal.
  • www.the-dma.org/dmef/index.shtml
• The Chicago Association of Direct Marketing
  • The Chicago Association of Direct Marketing (CADM) is a professional organization providing support plus educational and networking opportunities to direct and interactive marketers in Chicago and throughout the Midwest. Its foundation, The Chicago Association of Direct Marketing Educational Foundation, provides Ferris students with an annual E-Commerce Marketing scholarship.
  • www.cadm.org
• The Direct Marketing Association of Detroit
  • The Direct Marketing Association of Detroit (DMAD) is a not-for-profit organization dedicated to providing networking and educational opportunities to a dynamic group of direct marketing professionals in the Detroit area and beyond. Through its Past Presidents Educational Group (PPEG), the DMAD provides funding to Professor Susan K. Jones at Ferris State University to support her efforts in direct and interactive marketing education.
  • www.dmad.org