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Marketing

Marketing is a basic function of business. It stimulates demand for goods and services while providing product development, packaging, distribution, advertising, pricing and consumer credit functions. With marketing costs estimated as high as 50 percent of sales, and marketing positions providing over 25 percent of jobs to the civilian labor force, there is no question that marketing activities influence beliefs, lifestyles and buying patterns.

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Contact Information

Ferris State University, Marketing

119 S. South Street, Big Rapids, Michigan MI 49307

Phone: (231) 591-2426

Email the Marketing Program