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Program OverviewWhy choose E-Commerce Marketing? Many business experts today say, "The Internet changes everything." This interactive, always available, global communications network represents much more than just another advertising and marketing medium-it's a whole new way of doing business. E-Commerce Marketing allows sellers to engage prospects and buyers in dynamic, personal dialogues. It allows sellers to offer their products and services to customers all over the world. It helps companies to save both money and time with instant communications and vast "inventories of information" online. It facilitates networking and the creation of vibrant, meaningful communities for both personal and business use. The largest area of growth in the E-Commerce field today is among Fortune 500 companies that recognize the power of the Internet and the benefits it can bring both the firms and their customers. What's more, while this field is still in its frontier stage, online direct marketing sales are expected to reach more that $136 billion in 2005. Contact InformationFerris State University, Marketing 119 S. South Street, Big Rapids, Michigan MI 49307 Phone: (231) 591-2426 |
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