Courses Offered
Ferris State's E-Commerce Marketing Concentration (part of Marketing Curriculum) offers a unique combination of classes aimed at producing graduates with:
- A well-rounded basis in General Education, including critical thinking skills.
- A solid core of business classes including Accounting, Finance and Management.
- A background in Computer Information Systems to make our graduates good partners to their Information Technology colleagues.
- A strong marketing component including classes in Marketing, Sales, Consumer Behavior, Advertising and Direct Marketing.
- Up to three cutting-edge classes in E-Commerce Marketing - constantly updated in keeping with advancements in the field.
- Opportunity for electives of the student's choice including options for Advertising, Analytical Marketing, Logistics, Retailing, Computer Information Systems, Visual Design, or Public Relations.
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