Related Certificates

Ferris State University offers students from many disciplines the opportunity to earn certificates in E-Commerce Marketing and/or Direct Marketing. Professor Susan K. Jones is the coordinator for each of these four-course Certificates.

Ferris graduates find that these certificates add valuable, hands-on experience that help them get and keep challenging positions in advertising, marketing and e-commerce. Employers are impressed by our certificate-holders' real-world knowledge and ability to apply it in the work world.

The E-Commerce Marketing Certificate combines the following courses :

• MKTG 321 - Principles of Marketing
• MKTG 383 (Direct Marketing) or
• ADVG 375 (Business-to-Business Advertising)
• ECOM 375 - Business-to-Business E-Commerce Marketing
• ECOM 383 - Business-to-Consumer E-Commerce Marketing

The Direct Marketing Certificate combines the following courses :

• MKTG 321 - Principles of Marketing
• ADVG 222 - Principles of Advertising
• MKTG 383 - Direct Marketing
• ADVG 375 - Business-to-Business Advertising

Note: the certificate sheet also indicates the opportunity to take a class in Direct Marketing Campaigns, but that class is currently not offered)

For more information, please contact Professor Susan K. Jones at (231) 591-2468 or e-mail Professor Jones at joness@ferris.edu.