Advertising

Why choose Advertising?

Advertising is a form of promotion and persuasive communication that involves supplying information vital to the operation of a free society and a free economy. Unlike most universities, Ferris offers the Advertising program through its Marketing Department in the College of Business, an approach supported by industry leaders. The program is designed for students who wish to pursue careers in advertising agencies, advertising media such as newspapers, magazines, radio and television or in advertising departments of manufacturers, retailers, business enterprises or government.

The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the advertising process. You write copy, develop advertising campaigns and create advertising strategies. In addition, a cooperative education program allows you to gain on-the-job experience while earning University credit and a paycheck.

Career Opportunities

Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated marketing communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Positions in this field include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.