From Student to Junior Agent: How Music Industry Management Senior Lacie Tryan Secured Internships through Networking
When Music Industry Management student Lacie Tryan set out to bring country music singer-songwriter Frankie Ballard and country music band A Thousand Horses to Ferris State University in March 2017, she partnered with middle buying agency Degy Entertainment to make the event possible. Soon after, she would experience Degy from another side—not as a student, but as an agent herself.
“I was introduced to Degy Entertainment at the National Association for Campus Activities (NACA) conference I went to with the campus programming board, Entertainment Unlimited. I was able to network with the president of the company and learn about what they do,” Tryan said.
The initial networking opportunity between Tryan and the president of the company was beneficial for both of them. In 2016, when she served as the Programming Coordinator for Entertainment Unlimited, she planned her first event through Degy. She continued to partner with them the following year when she became the Head Coordinator for Music Takes Action, a benefit concert on campus. The combined efforts of Degy, Tryan, and Entertainment Unlimited led to securing Frankie Ballard and A Thousand Horses for the show.
“Through my involvement of working with [Degy Entertainment] previously, I chose to find an internship with them this summer. They were really impressed with my résumé and gave me a new position as Junior Agent on the Degy team,” Tryan said.
As a Junior Agent, Tryan was responsible for contacting potential clients for Degy Entertainment in order to expand their market. The position gave her insight into how to complete a pitching and booking process and allowed her to make more connections within the industry.
Tryan, who will graduate from the Music Industry Management program in December 2017, was able to earn internship credit for her experience. During the summer of 2016, she also earned credit as a Promotions Intern for a radio station, which taught her about topics such as programming, traffic and billings, audio production, and music research. She attributes both internships to networking.
“My first internship was with Midwest Communications, a radio station in Green Bay Wisconsin,” said Tryan. “I actually got this internship on my own. I knew one of the radio DJs from going to Country USA in Oshkosh, Wisconsin. I reached out to her to ask if she knew of any internships available at the station and I was quickly offered a position.”
The Ferris Core Value of “opportunity” resonates with Tryan as she reflects upon her experiences. She is a member of Entertainment Unlimited, the Music Industry Management Association, and the National Society of Collegiate Scholars. During summer 2017, she worked as an Orientation Leader for the College of Business. Currently, she serves as the Comedian and Finance Chair for the 2017 Student Homecoming Committee, a capacity which allows her to apply her previous knowledge of event planning to the Homecoming Comedian event, which will feature Parks and Recreation star Nick Offerman.
Ferris has given me many opportunities to grow as a leader.
“Ferris has given me many opportunities to grow as a leader. I have been able to apply my school work in a real world setting by being involved on campus and enhancing my résumé. I have gotten so many complements from potential employers about my résumé, simply because I was active in college and took advantage of opportunities to further my career.”
In the future, Tryan is interested in becoming a talent buyer. Her goal currently is to learn as much as possible about the industry. When she graduates, she would like to spend time working in the marketing department for a venue.
The College of Business at Ferris State University provides career-oriented education, responding for over 100 years to the changing needs of the business world. The curriculum prepares graduates to deal with real issues as members and leaders of tomorrow’s workforce. Their Music Industry Management program was established in 1995 to prepare students to enter the global, multi-billion dollar music and entertainment industry.