New & Noteworthy
Public Relations Seniors Guest Co-Host Ferris Out Loud
October 31, 2017
The seniors in the Ferris State Public Relations (PR) program have been gaining on-air experience this semester by guest co-hosting Ferris Out Loud, a talk show produced by Television and Digital Media Production (TDMP) students.
The show has three main co-hosts, with a different PR student joining them for each episode. Before the taping, each PR student works with his or her producer to create a promotional plan that will increase awareness, audience engagement, and viewership of the program. They also help select the overall theme of their episode.
“By co-hosting Ferris Out Loud, I was able to glimpse into the world of television production,” said PR senior Alysha West, who appeared on the October 19 Halloween-themed episode. “I loved having the opportunity to collaborate with students from the TDMP program, because it gave me insight into how PR professionals can benefit their industry and helped me to become more comfortable on camera. My producer and the other students creating the show operated with a high degree of professionalism and were very encouraging and helpful; it brought me so much joy.”
For the PR seniors, co-hosting and promoting Ferris Out Loud is a project for their Public Relations Strategy (PREL 440) course. This class, taught by Dr. Patrick Bishop, is one of eight PR-specific courses taken by students in the program.
“Public Relations and the TDMP program have partnered on Ferris Out Loud for several years,” said Dr. Bishop. “As co-hosts of this student-led TV show, PR students gain real world, on-air experience. It forces them to be spontaneous, think on their feet, be creative, and engage listeners—all critical skills for PR’s role in representing an organization and creating reputation equity.”
More episodes of Ferris Out Loud, featuring the Public Relations seniors, can be found on the Ferris State TV Vimeo.
The College of Business at Ferris State University provides career-oriented education, responding for over 100 years to the changing needs of the business world. The curriculum prepares graduates to deal with real issues as members and leaders of tomorrow’s workforce. Their Bachelor of Science in Public Relations program is one of two in the nation to offer public relations as a business degree, and it’s one of two PR programs in Michigan certified by the national Public Relations Society of America (PRSA).