Key Courses

  • Principles of Public Relations
  • Public Relations Tactics
  • Public Relations Strategy
  • Public Relations Law & Ethics
  • Public Relations Cases
  • Public Relations Campaigns
  • Marketing Research
  • Public Relations Internship

Public relations includes all of the behind the scene work in reputation management of a company. As opposed to Advertising, where the company is trying to sell you a product, a PR professional helps inform the public about why they should buy that proudct from this company. They do this through writing, video, photography, radio, or online. If you love to talk to new people and work creatively in all different kind of markets, PR might be the industry for you! 

Public relations is one of the fastest growing professions in the U.S. (Dept. of Labor, Fortune Magazine). They work in nearly all professional fields, including corporate, independent agencies, non-profit, government, sports, entertainment, and investor relations. This is a great career if you're passionate about a topic or specific company. PR professionals must be creative, think strategically, and be excellent writers.

Ferris hosts the ONLY PR program in the nation to offer public relations as a business degree and the ONLY PR program in Michigan to be certified by the national Public Relations Society of America (PRSA). This helps students stay competitive in the job market. They're some of the only PR students trained to read a balance sheet and write a press release. Plus, our faculty have real-world experience, exceptional academic credentials, and Accreditation in Public Relations (APR). Our student-run PR firm gives students outstanding hands-on experience with clients, event planning, and online brand management. 

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

Check out FSUPR and Ferris PRSSA to see why we are considered one of the elite PR programs in the nation!

Courses in this program are delivered:

  • Big Rapids

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