Linda Plank Temporary Faculty

College of Business Office BUS 339
(231) 591-2460
Linda_Plank@ferris.edu

Professional activities and areas of interest

"I enjoy sharing with students what I love about the subject - whether it's retailing, marketing or consumer behavior. I think that learning how all these different areas are interrelated makes life more interesting, and I hope I can convey that to my students."

ACRA (American Collegiate Retailing Association) ITAA (International Textile & Apparel Association) Sears/IU Retail and Collegiate Forum participant Research interests include: Consumer behavior (domestic and international), retail management practices - especially small independent businesses, retailing education.

Education

Ph.D. - Michigan State University (in progress): Merchandising, Dissertation Topic addresses consumer behavior in Korea

M.B.A. - Western Michigan University: Marketing Concentration

B.S.B.A. - Rutgers University: Marketing Concentration