Key Courses

  • Orientation to Health care
  • Health care Law
  • Health care Finance
  • Health care Marketing
  • Data Analytics - Health care Marketing 

Health care is a growing industry that is increasingly more competitive.  This industry faces great opportunities and challenges which require their managers to have knowledge of business and management principles involved in strategic planning and resource allocation, showing, promoting, and selling products or services.

This program is designed to develop graduates capable of marketing within the health care industry across the supply chain.  This includes hospitals and hospital systems, physician practices, specialized clinics, manufacturers of pharmaceuticals, medical devices and medical furniture, social service providers, and change-behavior specialists. This program is currently ineligible for ACSBP accreditation.

Courses in this program are delivered:

  • Big Rapids