Key Courses

  • Orientation to Health care
  • Health care Law
  • Health care Finance
  • Health care Marketing
  • Data Analytics - Health care Marketing 

Health care is a growing industry that is increasingly more competitive.  This industry faces great opportunities and challenges which require their managers to have knowledge of business and management principles involved in strategic planning and resource allocation, showing, promoting, and selling products or services.

This program is designed to develop graduates capable of marketing within the health care industry across the supply chain.  This includes hospitals and hospital systems, physician practices, specialized clinics, manufacturers of pharmaceuticals, medical devices and medical furniture, social service providers, and change-behavior specialists. 

In addition to existing regional and state accreditation, this program will qualify and apply for ACBSP professional accreditation upon graduation of its first cohort.

Courses in this program are delivered:

  • Big Rapids