Public relations is one of the fastest growing professions in the U.S., according to the Department of Labor and Fortune magazine, among others. Every organization benefits from reputation management, including corporations, nonprofits, and government. Positions may be at independent agencies or within corporations or government agencies, in virtually every market and industry.
Public relations professionals may educate the public about the value of an organization’s service or products, or they may focus on investor or government relations. PR is a great field for those who are passionate about a particular topic or a specific company. The program develops skills in creativity, strategic thinking, and excellent communications, including multiple traditional and digital media. The PR faculty have real-world experience, exceptional academic credentials, and Accreditation in Public Relations (APR). The student-run PR firm gives students hands-on experience with clients, event planning, and online brand management.
The Ferris PR program is the only one in the nation to offer public relations as a business degree, and it’s the only PR program in Michigan certified by the national Public Relations Society of America (PRSA). Ferris grads have a competitive edge in the employment market, because they’re trained to read a balance sheet as well as to write a press release.
This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
New & Noteworthy
College of Business Digital Marketing Certificate Nationally Ranked
December 2, 2016
The College of Business Digital Marketing Certificate has recently been ranked at 21 out of 30 as the Best Value Digital Marketing Certificate Program for 2017. While most of the students gaining this certificate are Ferris undergraduates from Big Rapids… Read more »
Public Relations Student Society of America Raises Money to Donate Blankets to Children in Need
November 10, 2016
Remember when you were a child and had your special blanket that provided you warmth and a feeling of comfort and security? Unfortunately, many of the children in Mecosta County are missing out on that feeling—they do not have a… Read more »
Student Experiences Study Abroad Awakening
October 5, 2016
Chandler Owen is a junior at Ferris State. She double majors in Music Industry Management and Public Relations with a minor in Literature. Chandler is a member of the on-campus organization, Music Industry Management Association. Five Weeks to Wellbeing: The Roman Edition…Read more »
Student Finishes College Experience With Study Abroad In Italy
September 20, 2016
2016 Public Relations graduate, Natalie Bycraft has recently made the move from Michigan to Phoenix, Arizona to be the Communication Specialist at Service Group of America. Before ending her college career, Bycraft studied abroad in Italy. Lessons from Italy By:…Read more »
College of Business RSOs awarded 5-Star Status
April 29, 2016
Last night at the Torchbearer Leadership Award ceremony the American Marketing Association and Public Relations Student Society of America were both awarded 5 Star Registered Student Organization (only five campus RSO’s are awarded this designation). Additionally, Billie Anderson was awarded… Read more »
Auto Show Internship Provides Immersion Experience
January 26, 2016
Public Relations student Jordan House was able to go behind the scenes of one of the biggest events in Detroit. Through networking with Max Muncey, the PR director for the North American International Auto Show (NAIAS) and a close family…Read more »
Meet the College of Business Orientation Leaders
August 11, 2015
Every summer Ferris State University offers Orientation sessions for incoming Bulldogs. Meet the familiar faces that have helped guide College of Business (COB) students, family, and friends on the beginning of their Bulldog adventure. Why did you choose to attend…Read more »
Public Relations Intern: Mari Ann Loucks
June 10, 2015
Public Relations student Mari Ann Loucks, will begin her senior year at Ferris State University in the fall. Mari Ann is currently interning at Make-A-Wish® Michigan as a communication intern, a position that allows her to express her creativity and…Read more »
Conference Offers Learning in Leadership
June 8, 2015
Public Relations major Emma Thibault traveled to Scottsdale, Arizona, where she attended the Public Relations Student Society of America (PRSSA) Leadership Rally. Thibault serves as the President of Ferris’s PRSSA chapter. PRSSA is the premiere pre-professional organization for public relations students.… Read more »
Public Relations Intern: Arielle Borkovich
June 4, 2015
Senior Public Relations student Arielle Borkovich is currently interning at the Admissions Office at Ferris State University. “I am interning here because I love Ferris and I want to learn more about what goes on behind the scenes when recruiting…Read more »
Public Relations Capstone Benefits from Professional Experience
January 29, 2015
Tom Hanley, APR, vice president, Client Services at Wondergem Consulting, is teaching the Public Relations capstone course this semester while Dr. Patrick Bishop completes his sabbatical. Tom brings more than 28 years of public relations experience to share. Most recently,… Read more »
Conference Draws Marketing Students from around Michigan
October 3, 2014
Business students from around Michigan will visit the Ferris campus on Oct. 10 for the American Marketing Association (AMA) Michigan Regional Conference, featuring seven Michigan-based companies. Registration is $20 and all students are welcome to attend. At least five other… Read more »
Ferris Inspires Sixth Graders to Pursue Higher Ed
April 1, 2014
Sixty sixth grade students from Reeths-Puffer Intermediate School visited the College of Business for their first look at a college campus. This visit to Ferris was part of a long-term effort to inspire the students to pursue higher education after high school.… Read more »
“Love What You Do” in Ferris State PR
February 12, 2014
Some students hem and haw about their college workload, and then there are those who truly love the career path they’ve chosen and they dive right in, loving every minute of it. Students in Ferris State University’s Public Relations program…Read more »
PR Student Interns at 500 Festival in Indianapolis
June 20, 2013
Olivia Adams, a public relations student, recently finished her internship with the 500 Festival in Indianapolis, IN. The 500 Festival is a non-profit organization that helps organize one of the most important races in Indy Car racing, the Indianapolis 500.…Read more »
New First Year or “First Time in Any College Freshmen (FTIAC)” Applicant COB Admission Criteria
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISIN), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Applicants must have a 2.5 high school GPA (on a 4.0 scale) and meet two of the three criteria below:
- English ACT score of 16 or higher, or SAT Writing score of 370 or higher
- Math ACT score of 19 or higher, or SAT Math score of 460 or higher
- Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher
ACT/SAT score requirements shall not apply to international students and non-traditional students age 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.
Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who have a 2.35 High School GPA and at least a 16 ACT in Math AND Reading and a 13 ACT in ENGLISH can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Professional Tennis Management (PPTM), Pre-Marketing (PMKT), or Pre-Hospitality Management (PHMT).
Students interested in PGA Golf Management (PGA) and meet all criteria except the required handicap score will be placed in Pre-Professional Golf Management (PPGM); all others can be considered for conditional admission in Pre-Marketing.
Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits (refer to Section 3 of this document for further information).
Transfer Applicant COB Admission Criteria (this includes internal applicants from other FSU colleges and external applicants from other institutions)
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except for Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISI), Music Industry Management (MIM), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Applicants must meet the following criteria:
- Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. (It is highly recommended that transfer credits include The FSU equivalency of ENGL 150, MATH 115, and the FSU equivalency of a social awareness or cultural enrichment course OR general education requirements.) Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100.
- Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 – 74 and HS Algebra with 2.0.
ACT score requirements shall not apply to international students and non-traditional students aged 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.
Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who meet FSU criteria for admission (2.00 GPA), can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Marketing (PMKT), Pre-Professional Tennis Management (PPTM), or Pre-Hospitality Management (PHMT).
Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 FSU credits (refer to Section 3 of this document for further information).
COB students may transfer into another COB program with a 2.0 GPA unless they do not meet requirements that are program specific. A “Program Change Form” will be processed in the Dean’s Office (BUS 200).
COB Specific Programs’ Admission Criteria
New applicants (FTIAC) and transfer applicants interested in Computer Information Technology (CIT), Graphic Design (GRDE), Information Security and Intelligence (ISI), Professional Golf Management (PGM), and Professional Tennis Management (PTM) have specific admission criteria as follows:
- Computer Information Technology (CIT-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria and have a 2.5 GPA
- Graphic Design (GRDE-AAS-BU) and Graphic Design Bachelor’s Degree (GRDE-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria. New students who meet the criteria will be admitted into the Graphic Design Applied Associates Degree. Students must successfully pass a portfolio review after completion of sophomore level program courses to be accepted into the Graphic Design Bachelor’s Degree.
- Transfer applicants must meet COB transfer admission criteria and will be referred to the program coordinator for portfolio review to determine acceptance and placement within the program.
- Information Security & Intelligence (ISIN-BS-BU)
- FTIAC applicants require a 3.0 GPA (on a 4.0 scale) from high school and an ACT composite score of 22.
- Transfer applicants must meet COB transfer admission criteria and have a 2.70 GPA.
- Music Industry Management (MIM-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA. Students must have completed NO MORE than 45 applicable credit hours.
- PGA Golf Management (PGA-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, ACT composite score of 19 and a USGA handicap of 8 or lower. The program has a Fall Semester entry only. Because of the uniqueness of the program, applicants are encouraged to visit campus and talk with an admissions counselor or the program coordinator.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA and a USGA handicap of 8 or lower. GPA is based on completion of 12 credit hours including ENGL 150, MATH 115, and a social awareness or cultural enrichment course. Students must have completed NO MORE than 45 applicable credit hours at other institutions.
- Students must complete the program within eight years of the initial enrollment as required by PGA.
- Professional Tennis Management (PTM-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, NTRP of 4.0 with USTA District ranking and one of the following two criteria: (1) ACT Math score of 19 or higher OR (2) ACT Reading score of 19 or higher.
- Transfer applicants must meet COB transfer admissions criteria and NTRP of 4.0 with USTA District ranking.
Undergraduate COB Certificate Programs’ Admission Criteria
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in an FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. The certificate will be granted upon completion with an average GPA of 2.0 or higher in the courses designated for the certificate.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
- Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
- Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
- An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
- If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
- The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
This document is subject to change. Questions should be submitted to the COB Dean’s Office (BUS 200) in care of the director of student academic affairs (231.591.2420).
SLG: April 9, 2013; Spring, 2014 (PHMT and eliminate PMIM); December, 2014(editorial); August 20, 2015 (criteria change: Section 1 preprogram requirements; PGA Golf Management name change)