General Marketing

Skills you will learn are:

  • Oral and written communication.
  • Solving customer – based problems.
  • Developing, implementing and controlling marketing activities, programs and plans.
  • You will be exposed to a highly relevant set of concepts that will serve you not just in marketing, but in any other career field in which you will become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.

Required Classes:

Any four of the following:

  • AIMC 375 Business – to – business Adv/IMC
  • ECOM 375 Business – to – Comm. Marketing
  • MKTG 375 Mktg. for Non – Profit Organizations
  • MKTG 410 Industrial Marketing
  • MKTG 466 Purchasing
  • PREL 240 Public Relations Principles
  • AIMC 486 Advertising/ IMC Management
  • ECOM 383 Business – to – consumer E – Comm. Marketing
  • MKTG 383 Direct Marketing
  • MKTG 420 Sports Marketing
  • MKTG 475 Product Marketing
  • RETG 337 Principles of Retailing

The minimum amount of credits earned to receive a bachelor’s degree is 120 – 121 credit hours.

 

 

To learn more, contact:

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
Email: [email protected]