- International Marketing
- Marketing Data Analysis
- Marketing Research
- Marketing Strategy
- Supply Chain Management
- Marketing with concentration options (Bachelor)
- Public Relations (Bachelor)
- Marketing (Associate)
- International Business (Minor)
- Integrated Marketing Techniques (Minor)
- Marketing Sales (Minor)
- Advertising/Integrated Marketing (Certificate)
- Digital Marketing (Certificate)
- Marketing Research (Certificate)
- Marketing Sales (Certificate)
- Retailing (Certificate)
- Big Rapids
Every business and organization needs people with marketing skills: entertainment, sports, hospitals, government, Fortune 500 companies, nonprofits, consulting firms, research firms, Web-based companies, entrepreneurial businesses, and many more. Many graduates of this program have earned leadership positions, both in consumer-focused and business-to-business organizations.
Marketing grads are often creative people, who may develop products and design advertising or displays. They also must be excellent communicators to make sales presentations; developing skills in critical thinking helps them to analyze data and develop strategic marketing plans.
This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
New & Noteworthy
Ferris State Students help Trinity Fellowship Church through Local Survey
February 8, 2017
Students from Henry Ho’s marketing research class at Ferris State University (FSU) presented information gathered by a local survey to Trinity Fellowship Church (TFC). Professor Ho was approached by a member of TFC with intentions of finding attitudes and awareness… Read more »
Graphic Arts Association Connects Students to the Printing Field
December 14, 2016
The College of Business is home to 20 different RSOs (registered student organizations) which serve to better equip students to grow into professionals. One such organization, the Graphic Arts Association (GAA) exists to immerse Ferris students in the printing industry.…Read more »
College of Business Digital Marketing Certificate Nationally Ranked
December 2, 2016
The College of Business Digital Marketing Certificate has recently been ranked at 21 out of 30 as the Best Value Digital Marketing Certificate Program for 2017. While most of the students gaining this certificate are Ferris undergraduates from Big Rapids… Read more »
The Faculty In The Marketing Department Have Recently Edited A Journal Special Section
December 1, 2016
The Journal of Case Studies in Strategic Communication (CSSC) special section “Contemporary Marketing Strategies as Communication Tools for Modern Retailers” edited by Dr. Henry Ho and Dr. Tim Brotherton is now available on the journal’s website. The CSSC is published… Read more »
College of Business Students Place Second in Digital Marketing Strategy Competition
October 17, 2016
Last week five American Marketing Association (AMA) students traveled to Whitewater, Wisconsin to participate in a regional conference and competitions. In addition to attending speakers and workshops, three students participated in the Digital Marketing Strategy Competition and placed second overall.… Read more »
Students Place 1st in Digital Marketing Simulation at AMA Conference
October 3, 2016
Five students from the Ferris State American Marketing Association (AMA) chapter traveled to Aurora, Illinois over the weekend to attend an AMA Regional Conference and participate in two competitions. Dominic Hasbrouck (Business Administration), Tyler Luptowski (Finance), and Estelle Molitor (Marketing)… Read more »
Marketing Student Assists Others through Internship
August 21, 2016
This summer, Sean Sobocinski is on internship at Northwestern Mutual, a life insurance and financial planning company. Here he puts his marketing skills to use selling not products, but services—financial services. With a focus on long term care, Sobocinski is…Read more »
Internship with Pensacola Blue Wahoos Allows Marketing Student to Combine Passion and Profession
July 20, 2016
Hunter Depalma, a senior in the Marketing program with a concentration in Sports Marketing, is currently on internship with the Pensacola Blue Wahoos. The Pensacola Blue Wahoos is a Double-A baseball team that is is affiliated with the Cincinnati Red Baseball…Read more »
Marketing Research Students get Hands-On Experience in the Big Rapids Community
May 31, 2016
College of Business marketing students at Ferris State University have recently conducted a research project for their client—Big Rapids Community Library (BRCL)—in the Spring semester of 2016. This survey is being used to determine what Big Rapid area residents perceptions are of… Read more »
College of Business RSOs awarded 5-Star Status
April 29, 2016
Last night at the Torchbearer Leadership Award ceremony the American Marketing Association and Public Relations Student Society of America were both awarded 5 Star Registered Student Organization (only five campus RSO’s are awarded this designation). Additionally, Billie Anderson was awarded… Read more »
AMA Makes National Top Ten
February 16, 2016
The Ferris American Marketing Association (AMA) has learned they made the Top Ten in the nation for the Collegiate Case Competition, for the third year in a row. The Collegiate Case Competition is a year-long event that offers top marketing… Read more »
International Erosion Control Association Inducts Marketing Alumni to Board of Directors
September 23, 2015
The following tribute has been written by The Governance and features Marketing alumni Adam Dibble. The full-story can be found here. Denver, Colo.—The International Erosion Control Association Region One membership voted to newly elect Adam Dibble, CPESC and Gustavo O. Salerno, CPESC, PE… Read more »
Meet the College of Business Orientation Leaders
August 11, 2015
Every summer Ferris State University offers Orientation sessions for incoming Bulldogs. Meet the familiar faces that have helped guide College of Business (COB) students, family, and friends on the beginning of their Bulldog adventure. Why did you choose to attend…Read more »
Conference Offers Learning in Leadership
June 8, 2015
Public Relations major Emma Thibault traveled to Scottsdale, Arizona, where she attended the Public Relations Student Society of America (PRSSA) Leadership Rally. Thibault serves as the President of Ferris’s PRSSA chapter. PRSSA is the premiere pre-professional organization for public relations students.… Read more »
Marketing Intern: Peter Lobbes
June 8, 2015
Originally seeking a degree in automotive engineering technology, Peter Lobbes will be receiving a Marketing degree next spring. Peter denotes changing his major as, “the best decision I ever made.” Peter is currently a sales and marketing intern at AIS…Read more »
AMA Recognizes Marketing Prof as Outstanding Volunteer
May 14, 2015
Dr. Laura Dix, professor of Marketing, was recognized by the American Marketing Association (AMA) as an outstanding volunteer; she was featured on their website during May. Since 2006, she has passionately served as the faculty advisor of the Ferris collegiate chapter of AMA,… Read more »
Marketing Student Interned in Hawaii
November 19, 2014
Melissa Mattila, with the help of the CIS Abroad Program, completed her internship in Honolulu, HI, with the event planning and marketing company, I Do Hawaiian Weddings. She was an assistant/ event coordinator for the owner June Dillinger, and was responsible for making…Read more »
COB’s Evan Pazkowski elected Homecoming King
October 13, 2014
On October 4, Evan Pazkowski was elected 2014 Homecoming King. A senior majoring in Marketing, Pazkowski is very involved not only within the College of Business, but all over campus. What does it mean to you to have won Homecoming… Read more »
Conference Draws Marketing Students from around Michigan
October 3, 2014
Business students from around Michigan will visit the Ferris campus on Oct. 10 for the American Marketing Association (AMA) Michigan Regional Conference, featuring seven Michigan-based companies. Registration is $20 and all students are welcome to attend. At least five other… Read more »
MIM Student Interns at Conan
October 2, 2014
Kevin Hatheway, a senior Music Industry Management student in the College of Business, is spending his fall semester as an intern at the popular CONAN show. “I am currently interning at the TBS late-night show CONAN. The show films at Warner…Read more »
Professor Leads Way in Online Direct Marketing Classes
April 25, 2014
Ferris State University College of Business professor Susan Jones, helped pioneer the world’s first Direct Marketing online courses in January 1998. Marketing, Advertising, and Integrated Communications are the heart of the College of Business at Ferris State University. These students…Read more »
Ferris Inspires Sixth Graders to Pursue Higher Ed
April 1, 2014
Sixty sixth grade students from Reeths-Puffer Intermediate School visited the College of Business for their first look at a college campus. This visit to Ferris was part of a long-term effort to inspire the students to pursue higher education after high school.… Read more »
Faculty Nominate Seniors for Student Excellence Award
March 25, 2014
College of Business faculty members recently nominated students to be honored with the Student Excellence Award. The awards, in the form of an engraved plaque, will be presented at a special banquet and ceremony; students’ names will also be displayed on… Read more »
Sports Marketing Student Learns ‘The Ripken Way’ During Internship
July 23, 2013
Sports Marketing senior Chelsea Konarzewski landed an internship with The Ripken Experience in Myrtle Beach, South Carolina. The Ripken Experience, founded by former Major League baseball players Cal Ripken Sr., Cal Ripken Jr. and Bill Ripken, hosts youth baseball camps…Read more »
Sports Marketing Student Interns In North Carolina
July 9, 2013
This summer, Sports Marketing major Courtney Meharg, takes her skills to the East coast for an internship. Interning for the Carolina RailHawks in Cary, North Carolina, Courtney’s responsibilities include being a part of the Community Marketing and Outreach Assistance, where…Read more »
Marketing Students Reap Awards at International Conference
June 20, 2013
This past spring, Ferris American Marketing Association (AMA) students attend the 35th Annual International Collegiate Conference in New Orleans. For the past three years, Ferris AMA students have secured a spot in the top 16 chapters out of 350 in… Read more »
Sports Marketing Alumnus Scores a Career with the Indiana Pacers
January 30, 2012
Graduate of the 2011 Sports Marketing program, and former president of Ferris State’s chapter of the American Marketing Association (AMA), Eric Cole continues to shine as he pursues his career with the Indiana Pacers. Cole landed his career with the…Read more »
New First Year or “First Time in Any College Freshmen (FTIAC)” Applicant COB Admission Criteria
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISIN), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Applicants must have a 2.5 high school GPA (on a 4.0 scale) and meet two of the three criteria below:
- English ACT score of 16 or higher, or SAT Writing score of 370 or higher
- Math ACT score of 19 or higher, or SAT Math score of 460 or higher
- Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher
ACT/SAT score requirements shall not apply to international students and non-traditional students age 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.
Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who have a 2.35 High School GPA and at least a 16 ACT in Math AND Reading and a 13 ACT in ENGLISH can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Professional Tennis Management (PPTM), Pre-Marketing (PMKT), or Pre-Hospitality Management (PHMT).
Students interested in PGA Golf Management (PGA) and meet all criteria except the required handicap score will be placed in Pre-Professional Golf Management (PPGM); all others can be considered for conditional admission in Pre-Marketing.
Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits (refer to Section 3 of this document for further information).
Transfer Applicant COB Admission Criteria (this includes internal applicants from other FSU colleges and external applicants from other institutions)
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except for Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISI), Music Industry Management (MIM), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Applicants must meet the following criteria:
- Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. (It is highly recommended that transfer credits include The FSU equivalency of ENGL 150, MATH 115, and the FSU equivalency of a social awareness or cultural enrichment course OR general education requirements.) Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100.
- Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 – 74 and HS Algebra with 2.0.
ACT score requirements shall not apply to international students and non-traditional students aged 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.
Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who meet FSU criteria for admission (2.00 GPA), can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Marketing (PMKT), Pre-Professional Tennis Management (PPTM), or Pre-Hospitality Management (PHMT).
Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 FSU credits (refer to Section 3 of this document for further information).
COB students may transfer into another COB program with a 2.0 GPA unless they do not meet requirements that are program specific. A “Program Change Form” will be processed in the Dean’s Office (BUS 200).
COB Specific Programs’ Admission Criteria
New applicants (FTIAC) and transfer applicants interested in Computer Information Technology (CIT), Graphic Design (GRDE), Information Security and Intelligence (ISI), Professional Golf Management (PGM), and Professional Tennis Management (PTM) have specific admission criteria as follows:
- Computer Information Technology (CIT-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria and have a 2.5 GPA
- Graphic Design (GRDE-AAS-BU) and Graphic Design Bachelor’s Degree (GRDE-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria. New students who meet the criteria will be admitted into the Graphic Design Applied Associates Degree. Students must successfully pass a portfolio review after completion of sophomore level program courses to be accepted into the Graphic Design Bachelor’s Degree.
- Transfer applicants must meet COB transfer admission criteria and will be referred to the program coordinator for portfolio review to determine acceptance and placement within the program.
- Information Security & Intelligence (ISIN-BS-BU)
- FTIAC applicants require a 3.0 GPA (on a 4.0 scale) from high school and an ACT composite score of 22.
- Transfer applicants must meet COB transfer admission criteria and have a 2.70 GPA.
- Music Industry Management (MIM-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA. Students must have completed NO MORE than 45 applicable credit hours.
- PGA Golf Management (PGA-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, ACT composite score of 19 and a USGA handicap of 8 or lower. The program has a Fall Semester entry only. Because of the uniqueness of the program, applicants are encouraged to visit campus and talk with an admissions counselor or the program coordinator.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA and a USGA handicap of 8 or lower. GPA is based on completion of 12 credit hours including ENGL 150, MATH 115, and a social awareness or cultural enrichment course. Students must have completed NO MORE than 45 applicable credit hours at other institutions.
- Students must complete the program within eight years of the initial enrollment as required by PGA.
- Professional Tennis Management (PTM-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, NTRP of 4.0 with USTA District ranking and one of the following two criteria: (1) ACT Math score of 19 or higher OR (2) ACT Reading score of 19 or higher.
- Transfer applicants must meet COB transfer admissions criteria and NTRP of 4.0 with USTA District ranking.
Undergraduate COB Certificate Programs’ Admission Criteria
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in an FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. The certificate will be granted upon completion with an average GPA of 2.0 or higher in the courses designated for the certificate.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
- Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
- Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
- An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
- If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
- The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
This document is subject to change. Questions should be submitted to the COB Dean’s Office (BUS 200) in care of the director of student academic affairs (231.591.2420).
SLG: April 9, 2013; Spring, 2014 (PHMT and eliminate PMIM); December, 2014(editorial); August 20, 2015 (criteria change: Section 1 preprogram requirements; PGA Golf Management name change)