Advertising/ Integrated Marketing Communications

Key courses:

  • Business to Business Digital Marketing
  • Fundamentals of Media
  • Media Strategy and Tactics
  • Promotional Writing
  • Web Design and Planning

Degrees:

Locations:

  • Big Rapids

Most companies no longer simply advertise, but instead use all of the forms of marketing communication, both traditional and digital, in an integrated way. And every commercial, radio spot, and internet or print ad takes many people working together to create the message, image, and format. Organizations of all kinds need advertising, sales promotion, direct marketing, publicity, trade shows, and more. Positions in the field include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople, and researchers.

The Advertising/Integrated Marketing Communications (AIMC) program combines the different forms of marketing communication to serve students interested in all different types of marketing and the organizations they’ll serve, which seek broad knowledge.

Ferris’s AIMC program is one of the very first in the nation to have integrated focus, and it all adds up to relevance and employability.

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

New & Noteworthy

Admissions

  1. New First Year or “First Time in Any College Freshmen (FTIAC)” Applicant COB Admission Criteria

Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISIN), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Applicants must have a 2.5 high school GPA (on a 4.0 scale) and meet two of the three criteria below:

  • English ACT score of 16 or higher, or SAT Writing score of 370 or higher
  • Math ACT score of 19 or higher, or SAT Math score of 460 or higher
  • Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher

ACT/SAT score requirements shall not apply to international students and non-traditional students age 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.

Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who have a 2.35 High School GPA and at least a 16 ACT in Math AND Reading and a 13 ACT in ENGLISH can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Professional Tennis Management (PPTM), Pre-Marketing (PMKT), or Pre-Hospitality Management (PHMT).

Students interested in PGA Golf Management (PGA) and meet all criteria except the required handicap score will be placed in Pre-Professional Golf Management (PPGM); all others can be considered for conditional admission in Pre-Marketing.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits (refer to Section 3 of this document for further information).

  1. Transfer Applicant COB Admission Criteria (this includes internal applicants from other FSU colleges and external applicants from other institutions)

Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except for Computer Information Technology (CIT), Graphic Design (GRDE), Information Security & Intelligence (ISI), Music Industry Management (MIM), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Applicants must meet the following criteria:

  • Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. (It is highly recommended that transfer credits include The FSU equivalency of ENGL 150, MATH 115, and the FSU equivalency of a social awareness or cultural enrichment course OR general education requirements.) Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100.
  • Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 – 74 and HS Algebra with 2.0.

ACT score requirements shall not apply to international students and non-traditional students aged 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary.

Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), but who meet FSU criteria for admission (2.00 GPA), can be considered for conditional admission in the COB Pre-Business program (PBUS), Pre-Marketing (PMKT), Pre-Professional Tennis Management (PPTM), or Pre-Hospitality Management (PHMT).

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA (specific programs may require a higher GPA; see Section 2); courses must include ENGL 150 and MATH 115 before being considered for admission into the program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 FSU credits (refer to Section 3 of this document for further information).

COB students may transfer into another COB program with a 2.0 GPA unless they do not meet requirements that are program specific. A “Program Change Form” will be processed in the Dean’s Office (BUS 200).

  1. COB Specific Programs’ Admission Criteria

New applicants (FTIAC) and transfer applicants interested in Computer Information Technology (CIT), Graphic Design (GRDE), Information Security and Intelligence (ISI), Professional Golf Management (PGM), and Professional Tennis Management (PTM) have specific admission criteria as follows:

  • Computer Information Technology (CIT-BS-BU)
    • FTIAC applicants must meet COB FTIAC admission criteria.
    • Transfer applicants must meet COB transfer admission criteria and have a 2.5 GPA
  • Graphic Design (GRDE-AAS-BU) and Graphic Design Bachelor’s Degree (GRDE-BS-BU)
    • FTIAC applicants must meet COB FTIAC admission criteria. New students who meet the criteria will be admitted into the Graphic Design Applied Associates Degree. Students must successfully pass a portfolio review after completion of sophomore level program courses to be accepted into the Graphic Design Bachelor’s Degree.
    • Transfer applicants must meet COB transfer admission criteria and will be referred to the program coordinator for portfolio review to determine acceptance and placement within the program.
  • Information Security & Intelligence (ISIN-BS-BU)
    • FTIAC applicants require a 3.0 GPA (on a 4.0 scale) from high school and an ACT composite score of 22.
    • Transfer applicants must meet COB transfer admission criteria and have a 2.70 GPA.
  • Music Industry Management (MIM-BS-BU)
    • FTIAC applicants must meet COB FTIAC admission criteria.
    • Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA. Students must have completed NO MORE than 45 applicable credit hours.
  • PGA Golf Management (PGA-BS-BU)
    • FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, ACT composite score of 19 and a USGA handicap of 8 or lower. The program has a Fall Semester entry only. Because of the uniqueness of the program, applicants are encouraged to visit campus and talk with an admissions counselor or the program coordinator.
    • Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA and a USGA handicap of 8 or lower. GPA is based on completion of 12 credit hours including ENGL 150, MATH 115, and a social awareness or cultural enrichment course. Students must have completed NO MORE than 45 applicable credit hours at other institutions.
    • Students must complete the program within eight years of the initial enrollment as required by PGA.
  • Professional Tennis Management (PTM-BS-BU)
    • FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, NTRP of 4.0 with USTA District ranking and one of the following two criteria: (1) ACT Math score of 19 or higher OR (2) ACT Reading score of 19 or higher.
    • Transfer applicants must meet COB transfer admissions criteria and NTRP of 4.0 with USTA District ranking.

  1. Undergraduate COB Certificate Programs’ Admission Criteria

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in an FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. The certificate will be granted upon completion with an average GPA of 2.0 or higher in the courses designated for the certificate.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:

  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

 

This document is subject to change. Questions should be submitted to the COB Dean’s Office (BUS 200) in care of the director of student academic affairs (231.591.2420).

 

SLG: April 9, 2013; Spring, 2014 (PHMT and eliminate PMIM); December, 2014(editorial); August 20, 2015 (criteria change: Section 1 preprogram requirements; PGA Golf Management name change)