Music is Our Business: MIM and NAMM

It takes more than just musicians to put on a concert, produce and distribute a great recording, or get that new guitar in the hands of the player. Students bring their passion for music and their desire for a career in the music and entertainment industry by enrolling in the Music Industry Management Program (MIM).

The MIM Program made its start in 1995. Within the first years of creation, the program consisted of 15-20 students. These students set the framework for what the program is now and under the direction of Coordinator and Professor Daniel Cronk, formed the Music Industry Management Association (MIMA). MIMA was created to act as a lab extension of the program, simulating a full-scale model production company, allowing students to gain hands on experience while they learn.

What began as a small program of only a handful of students 18 years ago has grown to over 200 students, with an additional 60 new incoming students arriving this fall semester. The program itself is the only one of its kind in the state of Michigan and aspires to be unique among programs across the nation. Since the program is placed within the College of Business, students receive a Business degree instead of a Performing Arts or Music degree, like other programs. Two mandatory internships are also required for completion of the program, which is rare for similar programs.

The program also benefits from its professional affiliations, which happen to be two of the biggest associations within the music industry: the National Association of Music Merchants (NAMM) and the National Association of Recording Merchandisers (NARM).

The Nation Association of Music Merchants (NAMM) is a non-profit organization that brings not only the manufacturers of music products, music technology, sound and lighting together but also fosters music creation to people of all ages. The organization hosts two trade shows a year, one located in Anaheim, California and the other located in Nashville, Tennessee.

In July 2013, 30 students will be traveling to Nashville to attend the Summer NAMM Show. There they will be exposed to 432 music product exhibitors within the industry and be given the opportunity to expand their knowledge by participating in NAMM University sessions. These sessions are coordinated by the most successful and innovative business professionals within the industry that offer tips and tricks on various topics ranging from retail boot camp, managing social media, how to increase/improve business, finance, and how to sell to your toughest customers. The MIM program develops, educates, and trains students to accept careers in the music industry where they make their passion their profession.


Anaheim Convention Center