Office: BUS 339

Email: LindaPlank@ferris.edu

Phone: 231.591.2460

Linda Butler

Associate Professor

Office: BUS 339

Email: LindaPlank@ferris.edu

Phone: 231.591.2460

Professional activities and areas of interest

I enjoy sharing with students what I love about the subject whether it is retailing, marketing or consumer behavior. I think that learning how all these different areas are interrelated makes life more interesting, and I hope I can convey that to my students.

  • ACRA (American Collegiate Retailing Association)
  • ITAA (International Textile and Apparel Association)
  • Sears/IU Retail and Collegiate Forum participant
Research interests include:

Consumer behavior (domestic and international), retail management practices especially small independent businesses, and retailing education.

Education:

  • Ph.D. – Capella University; Dissertation Research: Retail Entrepreneurship
  • M.B.A. – Western Michigan University: Marketing Concentration
  • B.S.B.A. – Rutgers University: Marketing Concentration

Program:

Marketing