Office: BUS 349

Email: HenryHo@ferris.edu

Phone: 231.591.3199

Henry Ho

Associate Professor

Office: BUS 349

Email: HenryHo@ferris.edu

Phone: 231.591.3199

Professional activities and areas of interest

Dr. Henry Ho has held a number of international academic and industry positions in the United States, Australia, New Zealand and Malaysia. He is currently an Associate Professor of Marketing at Ferris State University. Prior to joining Ferris, he taught at Swinburne University of Technology and Victoria University in Australia as well as Hamline University in Minnesota.

Henry’s research focuses on customer value creation and delivery in the B2B context, marketing in Asia, international advertising and promotion and marketing education. He has over 30 peer-reviewed publications in journals and proceedings. Apart from serving as a regular reviewer for several academic journals, Henry is one of the editorial board members for Asia Pacific Journal of Business and Management.

Education:

  • Postgraduate Certificate in Education, University of Southern Queensland (Toowoomba, Australia)
  • Master of Business in Marketing, Victoria University (Melbourne, Australia)
  • Doctorate of Business Administration, Southern Cross University (Gold Coast, Australia)

Program:

Marketing