Why Major in Marketing?

If you choose to major in marketing there are a host of career opportunities available to you. Career paths might include e-commerce, marketing analysis, professional selling, advertising, supply chain management, marketing research and a host of other customer service/leadership positions.

One out of every five presidents or chief executive officers in the nation's top 500 businesses was, as an undergraduate, a marketing major. Further, salaries open to marketing graduates from Ferris State University compare very favorably to salaries received in highly technical and specialized non-business careers.

As a student of the Ferris State University marketing degree program, you will be provided the opportunity to:

  • Engage in a number of internship activities
  • Learn how to develop, execute and control complex marketing strategy
  • Choose from concentrations - such as Marketing, Sales, E-commerce, Retailing, or choose the diversified concentration which allows you to complete a certificate or minor to complement your marketing major
  • Build information-based analytical decision-making skills and apply research results in developing successful marketing degree programs
  • You will be exposed to an exciting set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and are required to influence others to accomplish the tasks you face together in day-to-day activities.

Marketing College Graduates Get Great Jobs

Many of our marketing graduates have gone on to major leadership positions in industrial marketing, radio and television, entertainment, food service, television news, web-based businesses, as well as with such organizations as hospitals, government agencies, social service organizations and charities.

Further, you always have the option of seeking a career path as a successful entrepreneur. As an entrepreneur, the marketing skills you learn will help increase the likelihood your business ventures will be successful.

Finally, often times great marketers become dynamic sales people who serve in consulting and marketing management positions that eventually lead to the highest levels of organization leadership. Your ability to be both a marketer and a professional sales person will serve you well as you progress in your career.

Bachelor's Degree Marketing Admission Requirements

Applicants must present evidence of graduation from high school or GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.

College Degree Marketing Graduation Requirements

The marketing degree program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

If you would like more information on Marketing Bachelor's Degree Programs at Ferris State University call (231) 591-2000.

  • About Ferris State University: College classes including our Marketing degree program, are taught at all levels by professional teachers, not graduate assistants. College students that major in Marketing at Ferris State University, study in more than 170 different college educational programs - including doctorate degrees, masters degrees, bachelors degree Marketing and associate degree Marketing programs. 

    Ferris State University offers a wide variety of scholarships and financial aid. A majority of our students receive financial aid assistance. We encourage you to explore this website for more information on available scholarships and financial aid opportunities at Ferris State University. Ferris State provides all enrolled students access to a variety of academic skill-building opportunities that will assist them in their pursuit of academic excellence in a format that accommodates various learning preferences and schedules. At FSU students experience small classes with individual attention in 170 career-oriented majors leading to job placement for our graduates. FSU students also enjoy 220 student organizations for fun in a relaxed, hometown setting in the heart of Michigan's recreation area.

    The group presentation, by one of our admissions recruiters, includes information on academic offerings, scholarships, housing, student life, and costs. A question and answer period follows the presentation and includes a few surprises! Lunch is provided at one of our well known dining facilities on campus. After lunch, guests may take part in a walking tour of campus led by one of our exceptional student guides. The walking tour takes approximately 1 hour.

    If you would like more information on Marketing Degree or would like to talk with or visit our campus in Big Rapids, Michigan contact us.

    To Learn More About Ferris State University click here for the Mission Statement.