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Marketing Degree
Bachelor's Degree Marketing

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College Degree Marketing
Type: Bachelor of Science
College: College of Business
Career Pathway: Business, Management, Marketing, and Technology

Why Major in Marketing?

If you choose to major in marketing there are a host of career opportunities available to you. Career paths might include e-commerce, marketing analysis, professional selling, advertising, supply chain management, marketing research and a host of other customer service/leadership positions.

One out of every five presidents or chief executive officers in the nation's top 500 businesses was, as an undergraduate, a marketing major. Further, salaries open to marketing graduates from Ferris State University compare very favorably to salaries received in highly technical and specialized non-business careers.

As a student of the Ferris State University marketing degree program, you will be provided the opportunity to:

  • Engage in a number of internship activities
  • Learn how to develop, execute and control complex marketing strategy
  • Choose from concentrations - such as Marketing, Sales, E-commerce, Retailing, or choose the diversified concentration which allows you to complete a certificate or minor to complement your marketing major
  • Build information-based analytical decision-making skills and apply research results in developing successful marketing degree programs
  • You will be exposed to an exciting set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and are required to influence others to accomplish the tasks you face together in day-to-day activities.

Marketing College Graduates Get Great Jobs

Many of our marketing graduates have gone on to major leadership positions in industrial marketing, radio and television, entertainment, food service, television news, web-based businesses, as well as with such organizations as hospitals, government agencies, social service organizations and charities.

Further, you always have the option of seeking a career path as a successful entrepreneur. As an entrepreneur, the marketing skills you learn will help increase the likelihood your business ventures will be successful.

Finally, oftentimes great marketers become dynamic sales people who serve in consulting and marketing management positions that eventually lead to the highest levels of organization leadership. Your ability to be both a marketer and a professional sales person will serve you well as you progress in your career.

Bachelor's Degree Marketing
Admission Requirements

Applicants must present evidence of graduation from high school or GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.

College Degree Marketing
Graduation Requirements

The marketing degree program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

More Information on Marketing
Bachelor's Degree Programs at Ferris State University

Marketing Department
Marketing Degree

Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: (231) 591-2426


About Ferris State University: College classes including our Marketing degree program, are taught at all levels by professional teachers, not graduate assistants. College students that major in Marketing at Ferris State University, study in more than 170 different college educational programs - including doctorate degrees, masters degrees, bachelors degree Marketing and associate degree Marketing programs.

Seven of the Ferris State Michigan colleges are based in Big Rapids, Michigan - Allied Health Sciences, Arts and Sciences, College of Business, Education and Human Services, Optometry, Pharmacy and Technology. The Ferris State College of Professional and Technological studies, and Kendall College of Art and Design are based in Grand Rapids, Michigan. College courses in Marketing are sometimes offered at several Michigan College campus sites through the Ferris State University College of Professional and Technological Studies.

Ferris State University offers a wide variety of scholarships and financial aid. A majority of our students receive financial aid assistance. We encourage you to explore this website for more information on available scholarships and financial aid opportunities at Ferris State University. Ferris State provides all enrolled students access to a variety of academic skill-building opportunities that will assist them in their pursuit of academic excellence in a format that accommodates various learning preferences and schedules. At FSU students experience small classes with individual attention in 170 career-oriented majors leading to job placement for our graduates. FSU students also enjoy 220 student organizations for fun in a relaxed, hometown setting in the heart of Michigan's recreation area.

The group presentation, by one of our admissions recruiters, includes information on academic offerings, scholarships, housing, student life, and costs. A question and answer period follows the presentation and includes a few surprises! Lunch is provided at one of our well known dining facilities on campus. After lunch, guests may take part in a walking tour of campus led by one of our exceptional student guides. The walking tour takes approximately 1 hour.

If you would like more information on Marketing Degree or would like to talk with or visit our campus in Big Rapids, Michigan contact us.

To Learn More About Ferris State University click here for the Mission Statement.


Ferris State University Mission Statement

Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning. Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

Ferris State University is the recognized leader in integrative education, where theory meets practice throughout the curriculum, and where multi-disciplinary skills important in a global economy are developed with the result that Ferris State University will also be the preferred choice for Marketing Degree and college students who seek specialized, innovative, career and life-enhancing education. FSU is the premier educational partner for government, communities, agencies, businesses, and industries through applied research and joint ventures. Ferris State offers a stimulating, student-centered academic environment that fosters life-long engagement, leadership, citizenship, and continuing intellectual development.


Leading Michigan College Marketing Degree Core Values

Ferris State Marketing Degree contribute to the advancement of society by building partnerships with students, alumni, business and industry, government bodies, accrediting agencies, and the communities the University serves. By providing a Michigan college campus which is supportive, safe, and welcoming, Ferris State embraces a diversity of ideas, beliefs, and cultures. Ferris State recognizes the inherent dignity of each member of the University community and treats everyone with respect. FSU is committed to innovation and creativity, Ferris State strives to produce the highest quality outcomes in all its endeavors. Ferris State University values college education that is career-oriented, balances theory and practice, develops critical thinking, emphasizes active learning, and fosters responsibility and the desire for the lifelong pursuit of knowledge. FSU keeps a focus on developing career skills and knowledge, providing opportunities for civic engagement, leadership development, advancement, and success.



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Ferris State Michigan
Campus Locations

Earn a Marketing degree through our regional college campus locations across lower Michigan, Ferris State University and The University College of Professional and Technological Studies are here to serve your educational needs.


Tel: 800 4-FERRIS