College Degree Advertising
Degree Type:
Bachelor of Science
College: Business
Career Pathway:
Business, Management, Marketing, and Technology
If you choose to enroll in Advertising as a college major, you will be one of a very few select college students to receive a degree in advertising in a College of Business setting. The emphasis of your college advertising degree will not be in the creation of advertising copy or illustration, but in developing advertising campaigns that effectively communicate an organizations brand messages.
As a graduate of the Ferris State advertising degree program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. In our Michigan advertising degree courses you will learn such concepts as:
You will find yourself working in a very competitive, challenging and rewarding advertising career. Your advertising career ladder often will lead to high-paying senior management, executive and/or leadership positions.
The advertising degree program is based on the idea that there is no substitute for experience. As an advertising degree student, you become directly involved in the advertising process. You write copy, develop traditional offline and internet advertising campaigns and create advertising strategies. In addition, an internship program allows you to gain on-the-job experience at leading advertising agencies while earning University credit and a paycheck.
Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of corporate branding, corporate communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Employment positions in the advertising industry include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.
Applicants of the Ferris State college advertising degree program must present evidence of graduation from high school or the GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.
The Advertising degree program at Ferris State University leads to a Bachelor of Science Degree in business. Graduation from the advertising program requires a minimum 2.0 GPA in core classes, in the major and overall.
Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426
About Ferris State University: College advertising classes including our advertising degree program, are taught at all levels by professional teachers, not graduate assistants. College students that major in advertising at Ferris State University, including our Advertising BS Degree students, study in more than 170 different college educational programs - including doctorate degrees, masters degrees, bachelor's degrees and associate degree programs.
Seven of the Ferris' Michigan colleges are based in Big Rapids, Michigan - Allied Health Sciences, Arts and Sciences, College of Business, Education and Human Services, Optometry, Pharmacy and Technology. Ferris' College of Professional and Technological studies, and Kendall College of Art and Design are based in Grand Rapids, Michigan. College advertising courses are also offered at several Michigan College campus sites through the Ferris State University College of Professional and Technological Studies.
Ferris State University offers a wide variety of scholarships and financial aid. A majority of our students receive financial aid assistance. We encourage you to explore this website for more information on available scholarships and financial aid opportunities at Ferris State University. Ferris State provides all enrolled students access to a variety of academic skill-building opportunities that will assist them in their pursuit of academic excellence in a format that accommodates various learning preferences and schedules. At FSU students experience small classes with individual attention in 170 career-oriented majors leading to job placement for our graduates. FSU students also enjoy 220 student organizations for fun in a relaxed, hometown setting in the heart of Michigan's recreation area.
The group presentation, by one of our admissions recruiters, includes information on academic offerings, scholarships, housing, student life, and costs. A question and answer period follows the presentation and includes a few surprises! Lunch is provided at one of our well known dining facilities on campus. After lunch, guests may take part in a walking tour of campus led by one of our exceptional student guides. The walking tour takes approximately 1 hour.
If you would like more information on Advertising Degree or would like to talk with or visit our campus in Big Rapids, Michigan contact us.
To Learn More About Ferris State University click here for the Mission Statement.
Ferris State University Mission Statement
Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning. Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.
Ferris State University is the recognized leader in integrative education, where theory meets practice throughout the curriculum, and where multi-disciplinary skills important in a global economy are developed with the result that Ferris State University will also be the preferred choice for Advertising Degree and college students who seek specialized, innovative, career and life-enhancing education. FSU is the premier educational partner for government, communities, internet advertising agencies, businesses, and industries through applied research and joint ventures in integrated web marketing. Ferris State offers a stimulating, student-centered academic environment that fosters life-long engagement, leadership, citizenship, and continuing intellectual development.
Leading Michigan College Advertising Degree Core Values
Ferris State Advertising Degree contribute to the advancement of society by building partnerships with students, alumni, business and industry, government bodies, accrediting agencies, and the communities the University serves. By providing a Michigan college campus which is supportive, safe, and welcoming, Ferris State embraces a diversity of ideas, beliefs, and cultures. Ferris State recognizes the inherent dignity of each member of the University community and treats everyone with respect. FSU is committed to innovation and creativity, Ferris State strives to produce the highest quality outcomes in all its endeavors. Ferris State University values college education that is career-oriented, balances theory and practice, develops critical thinking, emphasizes active learning, and fosters responsibility and the desire for the lifelong pursuit of knowledge. FSU keeps a focus on developing career skills and knowledge, providing opportunities for civic engagement, leadership development, advancement, and success.
Ferris State Michigan
Campus Locations
Through our regional college campus locations across lower Michigan, Ferris State University and The University College of Professional and Technological Studies are here to serve your college advertising degree and educational needs.
Tel: 800 4-FERRIS