College Degree Advertising
Degree Type:
Bachelor of Science
College: Business
Career Pathway:
Business, Management, Marketing, and Technology
If you choose to enroll in Advertising as a college major, you will be one of a very few select college students to receive a degree in advertising in a College of Business setting. The emphasis of your college advertising degree will not be in the creation of advertising copy or illustration, but in developing advertising campaigns that effectively communicate an organizations brand messages.
As a graduate of the Ferris State advertising degree program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. In our Michigan advertising degree courses you will learn such concepts as:
You will find yourself working in a very competitive, challenging and rewarding advertising career. Your advertising career ladder often will lead to high-paying senior management, executive and/or leadership positions.
The advertising degree program is based on the idea that there is no substitute for experience. As an advertising degree student, you become directly involved in the advertising process. You write copy, develop traditional offline and internet advertising campaigns and create advertising strategies. In addition, an internship program allows you to gain on-the-job experience at leading advertising agencies while earning University credit and a paycheck.
Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated web marketingcorporate branding, corporate communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Employment positions in the advertising industry include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.
Applicants of the Ferris State college advertising degree program must present evidence of graduation from high school or the GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.
The Advertising degree program at Ferris State University leads to a Bachelor of Science Degree in business. Graduation from the advertising program requires a minimum 2.0 GPA in core classes, in the major and overall.
Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426
About Ferris State University: College advertising classes including our advertising degree program, are taught at all levels by professional teachers, not graduate assistants. College students that major in advertising at Ferris State University, including our Advertising BS Degree students, study in more than 170 different college educational programs - including doctorate degrees, masters degrees, bachelor's degrees and associate degree programs.
Seven of the Ferris' Michigan colleges are based in Big Rapids, Michigan - Allied Health Sciences, Arts and Sciences, College of Business, Education and Human Services, Optometry, Pharmacy and Technology. Ferris' College of Professional and Technological studies, and Kendall College of Art and Design are based in Grand Rapids, Michigan. College advertising courses are also offered at several Michigan College campus sites through the Ferris State University Center for Extended Learning.
Approximately 220 student organizations are active on our Michigan college campus, encompassing everything from Advertising, the Accounting Club, Chess Club to Men's and Women's Rugby; Bulldog Radio to the Juggling Club; and the Dead Poet's Society to the Paintball Club.
The wide range of student organizations and academic support groups caters to support our college advertising degree students social, athletic, political, academic, performing arts, and additional interests. Ferris State University continues to be a top technical and professional academic institution, providing accredited college education to make its college advertising degree students immediately employable upon graduation.
Ferris State Michigan
Campus Locations
Through our regional college campus locations across lower Michigan, Ferris State University and The University Center for Extended Learning are here to serve your college advertising degree and educational needs.
Tel: 800 4-FERRIS
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