Ferris State > Bachelors Degree Advertising

Advertising Degree
Bachelor Degree Program Advertising

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Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426

Why Major in Advertising?

If you choose to enroll in Advertising as a college major, you will be one of a very few select college students to receive a degree in advertising in a College of Business setting. The emphasis of your college advertising degree will not be in the creation of advertising copy or illustration, but in developing advertising campaigns that effectively communicate an organizations brand messages.

As a graduate of the Ferris State advertising degree program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success.

In our Michigan advertising degree courses you will learn such concepts as:

  • Understanding markets and media

  • Learning how corporations communicate effectively with advertising

  • Advertising is in demand worldwide and oftern serves as the bridge builder between your organization and the customers who desire to use your brands and organizations core products and services.

College Advertising Degree students often find themselves working in a very competitive, challenging and rewarding advertising career. Your advertising career ladder often will lead to high-paying senior management, executive and/or leadership positions.

Advertising DegreeThe advertising degree program is based on the idea that there is no substitute for experience. As an advertising degree student, you become directly involved in the advertising process. You write copy, develop traditional offline and internet advertising campaigns and create advertising strategies. In addition, an advertising internship program allows you to gain on-the-job experience at leading advertising agencies while earning University credit and a paycheck.

Advertising College Graduates
Get Great Jobs

Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of corporate branding, corporate communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Employment positions in the advertising industry include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.

Bachelor's Degree Advertising
Admission Requirements

Applicants of the Ferris State college advertising degree program must present evidence of graduation from high school or the GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.

College Degree Advertising
Graduation Requirements

The Advertising degree program at Ferris State University leads to a Bachelor of Science Degree in business. Graduation from the advertising program requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information on Advertising Degree
Programs at Ferris State University

Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426


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