Ferris State > Bachelors Degree Advertising 
Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426
If you choose to enroll in Advertising as a college major, you will be one of a very
few select college students to receive a degree in advertising in a College of Business
setting. The emphasis of your college advertising degree will not be in the creation
of advertising copy or illustration, but in developing advertising campaigns that
effectively communicate an organizations brand messages.
As a graduate of the Ferris State advertising degree program, you will be highly sought
by companies and/or ad agencies looking for people with a solid grounding in business
that are capable of managing client relationships and building marketing success.
In our Michigan advertising degree courses you will learn such concepts as:
College Advertising Degree students often find themselves working in a very competitive,
challenging and rewarding advertising career. Your advertising career ladder often
will lead to high-paying senior management, executive and/or leadership positions.
The advertising degree program is based on the idea that there is no substitute for
experience. As an advertising degree student, you become directly involved in the
advertising process. You write copy, develop traditional offline and internet advertising
campaigns and create advertising strategies. In addition, an advertising internship
program allows you to gain on-the-job experience at leading advertising agencies while
earning University credit and a paycheck.
Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of corporate branding, corporate communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Employment positions in the advertising industry include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.
Applicants of the Ferris State college advertising degree program must present evidence of graduation from high school or the GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.
The Advertising degree program at Ferris State University leads to a Bachelor of Science Degree in business. Graduation from the advertising program requires a minimum 2.0 GPA in core classes, in the major and overall.
Marketing Department
Advertising Program
Ferris State University
119 South Street/BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone: 231-591-2426
