Ferris State University - Statewide & Online: 2013-14 View Book - page 54

Professional E-Commerce Marketing
This certificate is structured for experienced professionals who wish
to choose e-commerce marketing-related courses to enhance their
career development.
The Professional E-Commerce Marketing certificate will enhance current
skills through courses focused on:
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Multi-channel marketing – integrating online and offline marketing
with profitable results
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Selling online, and saving money and time for your company and your customers
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Managing databases in a digital world
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Mastering best practices in business-to-consumer e-commerce marketing,
business-to-business e-commerce marketing and direct marketing
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Creation and execution of internet marketing/advertising plans and campaigns
including the basics of website design and implementation
Students will be provided with the latest cutting edge internet-based
marketing skills that will help not only in e-commerce, but also in
careers such as direct marketing, advertising and professional selling.
Professional Development Certificate
Admission Requirements:
HS diploma or GED
New Student GPA min: 2.5
Transfer Student GPA min: 2.35
ACT min: 19 or college level math and English
Credit hours required: 12
College of Business
Location:
Online
Project Management
Project management is a profession that consists of planning
and executing projects within an organization. It is a field that
is needed in many types of businesses including information
technology, construction, health care, finance, marketing,
manufacturing and others.
The Project Management certificate is designed to prepare
individuals for careers in project management in technical
and non-technical fields. Students will receive instruction
through in-depth examination of project management
practices, processes, tools and techniques.
Professional Development Certificate
Admission Requirements:
HS diploma or GED
New Student GPA min: 2.5
Transfer Student GPA min: 2.35
ACT min: 19 or college level math and English
Credit hours required: 12
College of Business
Location:
Online
Professional Development Certificates
50
All information is accurate at time of printing.
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