Ferris State University - Statewide & Online: 2013-14 View Book - page 50

E-Commerce Marketing
Students who have a strong interest in internet-based marketing
activity will find that e-commerce is the newest and most
innovative marketing methodology used by business executives.
The e-commerce marketing certificate will enhance skills in:
n
Multi-channel marketing - integrating online and offline marketing
with profitable results
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Selling online, and saving money and time for your company
and customers
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Managing databases in a digital world
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Mastering best practices in both business-to-customer and
business-to-business e-commerce marketing
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Creation and execution of internet marketing/advertising plans
and campaigns
Students will be provided with cutting-edge internet-based
marketing skills that will help not only in e-commerce, but in careers
such as direct marketing, advertising and professional selling.
Professional Development Certificate
Admission Requirements:
HS diploma or GED
New Student GPA min: 2.5
Transfer Student GPA min: 2.35
ACT min: 19 or college level math and English
Credit hours required: 12
College of Business
Location:
Online
Facility Management
This online program is designed for individuals who currently work
within the facility management profession and desire to broaden their
understanding. Individuals with job titles and responsibilities such as
facility manager, building manager/supervisor, building owner, facility
planner and support staff, architect, architectural technician, designer,
engineer, furniture industry designer and facility management service
consultant will benefit from these courses.
Courses within this certificate program help prepare students for
successful completion of the International Facility Management
Association’s (IFMA) Certified Facility Management exam.
Professional Development Certificate
Admission Requirements:
HS diploma or GED
GPA min: 2.0
ACT min: 19 or college level math and English
Background experience in facility management
Minimum 2 years college coursework or
equivalent practical experience
Credit hours required: 12
College of Engineering Technology
Location:
Online
Professional Development Certificates
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All information is accurate at time of printing.
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