Career Wisdom: Hard work is important but so is being the kind of person employers want to hire. FACT: Employers look for candidates who excel academically and who demonstrate initiative, analytical thinking, communication skills and teamwork. An education encompasses more than good grades and a diploma. Learning how to work well and play with others is one key to your success. Sometimes working hard at something does not mean you will be successful at it. If something isn't working for you it's time to take a step back and ask yourself why. Maybe you need to approach it from a different angle, or perhaps you are working towards something you don't really want because of other people's expectations. Maybe you are working hard without necessarily working smart - putting in a lot of effort with out having a lot to show for it, or maybe reality intervenes and you need to go in a different direction. Working with an Educational and Career Counselor can help you develop a road map to getting where you want to go, including referrals to both academic resources and student life resources at Ferris State University.