Ferris State University uses the phrase, Imagine More, to signify its challenge to students, faculty, staff, alumni and other constituencies to always look forward to greater possibilities and opportunities in a quest for excellence - at both an individual and university level. The tagline is to be used beneath the wordmark in applications that are promotional in nature, such as advertising, alumni and community outreach, and recruitment and promotional signage. The tagline may be used freestanding in a typeface most suitable to its surroundings.

Wordmarks with the tagline for print are available on CD. Call extension 2332 or e-mail Christa Bull to request a copy. Wordmarks with the tagline for websites can be requested by emailing Web Content Manager Ted Halm or calling extension 2331.