Integrated Marketing Plan

The 2013-14 marketing plan for Ferris State University emphasizes media placements in areas of the state where brand awareness of the University needs to be strengthened and includes a mix of outdoor, print, television, and web advertising. Evolving marketing objectives have been to build a clear and consistent Ferris brand identity; build on known FSU strengths and centers of excellence; distinguish Ferris from other Michigan universities, particularly as a leader in developing skilled graduates for the new economy; reaching out to important audiences and to develop a Ferris position of being unique, progressive, nimble and future-focused. Key audiences targeted are business leaders/key influencers (adults 35-64); students (teens and young adults 16-26); and parents/alumni (adults 35-54).

Click on the link below to view Ferris State University's current television spot.

Current Billboard Campaign

Current TV Commercial